Womens Design Manager 2022- Present
Johnston & Murphy - Genesco
Led design strategy for JMW’s footwear emphasizing clean contemporary stylings with innovative outsole and midsole technologies. Manage direct and cross functional team members while organizing design process for the JMW’s footwear including but not limited to: trend, inspiration shopping, design ideation, proto development, CMF, presentations, mentor interns and new hires. Communicate footwear design ideas direct to factories. Reviewed designs and samples with partners in development, costing, sourcing, and commercialization teams. Presentation of design ideas and samples at milestone meetings to the executive, sales, merchandise, and marketing teams. Travel to Vietnam for development.
Technical Designer (contractor) 2021-2022
Stuart Weitzman - Tapestry
Team lead for all design materials handed off to factory partners. Executed design/technical design for main collection, outlet collection, capsule collections, and celebrity collaborations. Tech lead for the fit corrections, liaised review sessions with factories, processed cross functional team design requests (merch, sales, PR), and seamlessly integrated ideas into main, wholesale, and capsule footwear lines. Responsible for ensuring timely delivery of accurate design and design details to all partners internal and external. Created a number of processes to optimize design teams output: created immediate visibility to each designers seasonal work, new method for tech pack production, and established clear communication standards for team.
Senior Footwear Designer/Developer
Ignition Footwear LLC 2005-2021
Entered the world of footwear design with responsibilities starting at: trend research, shopping, brand DNA, ideation process, pencil drawings, CADS, technical drawings, fit, and development trips in China. As a senior designer I shifted into design management position over interns and direct reports. Worked with many design freelancers, development teams, and sourcing partners in NYC, LA, and China from start ups to established F500 companies. Developed a data driven design matrix method to target margin value and grow brand presence based on sales. Focused on designing for efficient pattern cutting, material usage, and consumption. Strived to use biodegradable materials, eco friendly compounds, and material suppliers that were transparent about chemical composition and processing of raw goods. Travel to China for development.
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